Social Spaces on the Internet: social ( signals + media )
Reputation and Trustworthiness
1. Jun Zheng, Nathan Bos, Judith S. Olson, and Gary M. Olson. Trust without Touch: jump-start trust with social chat. CHI EA '01.
2. C. Dellarocas. Online Reputation Systems: How to Design One That Does What You Need. Sloan Management Review 51 (3), Spring 2010, 33-38.
3. J. Crawford, C. Guo, J. Schroeder, R. Arriaga, and J. Mankoff. Is it a question of trust?: how search preferences influence forum use. Pervasive Health '14.
Choose an online reputation system (other then Yelp).
Hypothetically, let's say you choose Amazon. Discuss motivations
for leaving feedback. What is the cost of doing so? What
does one gain by doing so? Discuss the costs of leaving deceitful
feedback. Is there a punishment mechanism in the system?
What do we know about the rater of the feedback - their
reputation? Please show examples of ratings and comments
from items in the reputation system.
2. Look at the review for a movie on Rottentomatoes.com.
For example: http://www.rottentomatoes.com/m/rush_2013/
The site has reviews from expert critics and the general
audience. How do the reviews and ratings differ? Are the
reviews aimed at the intended audience?
Responses should be submitted via compass in PDF form.
Late responses will not be accepted.
For more information, please review the University Student Conduct Code for Academic Integrity.