Social Spaces on the Internet:  social ( signals + media )

  Fall 2015

Bias in Social Media
Assignment 7


1.  Benjamin Adelman and Michael Luca.  Digital Discrimination: The Case of
2.  Hannak, Soeller, Lazer, Mislove, and Wilson. Measuring Price Discrimination and Steering on E-commerce Web Sites
3.  Latanya Sweeny.  Discrimination in Online Ad Delivery.

Write up

1.  Consider online communities that you frequent.  Choose three online communities that have the potential for bias in some form.  Describe how this manifests itself in the output.
     (Possible example online communities:  Amazon, Ebay, Twitter, Facebook, Airbnb, Uber, etc.)

Choose one of the above sites and describe how you would set up an experiement to detect this bias?
     a.  To do this, define what you are assing for bias:  e.g., I want to see if people from Chicago receive more adds about Ford than people from other big cities.
     b.  Describe how you will create a sample.  In (a), you might set up sock puppets, crowdsource people from different cities,etc.
          Discuss how large your sample size should be to make a reasonable assessment.
     c.  Then describe how you will make sense of the data you receive.

     Note:  you do not have to implement this.  The task is to design the methodology.

Responses shoudl be submitted via compass in PDF form.

Late responses will not be accepted.

Academic Integrity
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