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	<title>Tony Bergstrom</title>
	<link>http://social.cs.uiuc.edu/people/bergstrom</link>
	<description>Social Spaces at the University of Illinois</description>
	<pubDate>Sun, 15 Nov 2009 15:39:15 +0000</pubDate>
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		<title>Like a tweet in the wind&#8230;</title>
		<link>http://social.cs.uiuc.edu/people/bergstrom/?p=34</link>
		<comments>http://social.cs.uiuc.edu/people/bergstrom/?p=34#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:50:38 +0000</pubDate>
		<dc:creator>abergst2</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://social.cs.uiuc.edu/people/bergstrom/?p=34</guid>
		<description><![CDATA[I&#8217;m not a huge fan of Twitter. It has its place, I just don&#8217;t feel the need to continually post details of my life like some do. I also don&#8217;t like the idea of a public repository of all my activities that I do choose to post.
All that is now solved. I&#8217;ve attached a perl [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not a huge fan of Twitter. It has its place, I just don&#8217;t feel the need to continually post details of my life like some do. I also don&#8217;t like the idea of a public repository of all my activities that I do choose to post.</p>
<p>All that is now solved. I&#8217;ve attached a perl script that washes away my tweet filled past. It runs daily through cron on my machine to ensure I don&#8217;t build up too large of a history.</p>
<p>I&#8217;ve posted it below in case anyone else wants to use it. I don&#8217;t expect much love from the social computing world. Perhaps it&#8217;s one of my many eccentricities: I prefer a non-archived existence.</p>
<h2><a href="http://social.cs.uiuc.edu/people/bergstrom/share/cullTweets">Script to cull Tweets.</a></h2>
<p>As a note, it will only look at the first 200 posts for now - so deleting more would take multiple passes. That was enough for me, I&#8217;ll tweak it in the future.
</p>
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		<title>Many thanks to Thomas Siebel</title>
		<link>http://social.cs.uiuc.edu/people/bergstrom/?p=32</link>
		<comments>http://social.cs.uiuc.edu/people/bergstrom/?p=32#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:36:08 +0000</pubDate>
		<dc:creator>abergst2</dc:creator>
		
	<category>woot!</category>
		<guid isPermaLink="false">http://social.cs.uiuc.edu/people/bergstrom/?p=32</guid>
		<description><![CDATA[I am quite happy to report that I was selected to receive a Siebel Scholar Fellowship for 2009-2010. I am one of five from UIUC to receive this award. 80 total are given in Computer Science, Business, and Bioengineering.
It will keep me fed and working for the next year, with a bit of a pay [...]]]></description>
			<content:encoded><![CDATA[<p>I am quite happy to report that I was selected to receive a <a href="http://www.siebelscholars.com/news/siebel-foundation-announces-2010-siebel-scholars">Siebel Scholar Fellowship</a> for 2009-2010. I am one of <a href="http://cs.illinois.edu/news/2009/Sept15-01">five from UIUC</a> to receive this award. 80 total are given in Computer Science, Business, and Bioengineering.</p>
<p>It will keep me fed and working for the next year, with a bit of a pay boost. I know some of the others selected, it seems HCI is well represented this year at UIUC. A good sign.</p>
<p><a href="http://www.siebelscholars.com"><img id="image33" src="http://social.cs.uiuc.edu/people/bergstrom/wp-content/uploads/2009/09/siebel_public_logo.thumbnail.png" alt="siebelscholars" /></a></p>
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			<wfw:commentRSS>http://social.cs.uiuc.edu/people/bergstrom/?feed=rss2&amp;p=32</wfw:commentRSS>
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		<title>Interact 2009 - Uppsala Sweden</title>
		<link>http://social.cs.uiuc.edu/people/bergstrom/?p=31</link>
		<comments>http://social.cs.uiuc.edu/people/bergstrom/?p=31#comments</comments>
		<pubDate>Thu, 20 Aug 2009 21:46:31 +0000</pubDate>
		<dc:creator>abergst2</dc:creator>
		
	<category>Publications</category>
	<category>Conference</category>
		<guid isPermaLink="false">http://social.cs.uiuc.edu/people/bergstrom/?p=31</guid>
		<description><![CDATA[Next week Vote and Be Heard: Adding Back-Channel Cues to Social Mirrors in Uppsala Sweden. It&#8217;s a work about how providing anonymous feedback seems to help people assert themselves in conversation, and generally be more satisfied with the conversation. If you&#8217;re going or are there, I present Thursday morning in the 10:30 session.
I&#8217;m excited to [...]]]></description>
			<content:encoded><![CDATA[<p>Next week <strong>Vote and Be Heard: Adding Back-Channel Cues to Social Mirrors</strong> in Uppsala Sweden. It&#8217;s a work about how providing anonymous feedback seems to help people assert themselves in conversation, and generally be more satisfied with the conversation. If you&#8217;re going or are there, I present Thursday morning in the 10:30 session.</p>
<p>I&#8217;m excited to go, though I&#8217;m not looking forward to finishing up my CHI paper in my spare time. I remember, Interact &#8216;07. Copacabana beach. The Window between me and the beach&#8230;. and my unfinished CHI paper.  Here we go again. Though what I saw of Rio, I did enjoy.
</p>
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		<title>On the Sweetness of Sugar and Syrup</title>
		<link>http://social.cs.uiuc.edu/people/bergstrom/?p=30</link>
		<comments>http://social.cs.uiuc.edu/people/bergstrom/?p=30#comments</comments>
		<pubDate>Tue, 23 Jun 2009 16:54:25 +0000</pubDate>
		<dc:creator>abergst2</dc:creator>
		
	<category>Tangent</category>
		<guid isPermaLink="false">http://social.cs.uiuc.edu/people/bergstrom/?p=30</guid>
		<description><![CDATA[In the beginning of the year, I heard that Pepsi would be offering products made with natural sugar, rather than corn syrup. I rarely drink soda, but I was excited by the prospect. There are High Fructose Corn Syrup (HFCS) sodas (Coke, Pepsi, etc) and there are sugar sodas (Jones), but Pepsi having both sugar [...]]]></description>
			<content:encoded><![CDATA[<p>In the beginning of the year, I heard that Pepsi would be offering products made with natural sugar, rather than corn syrup. I rarely drink soda, but I was excited by the prospect. There are High Fructose Corn Syrup (HFCS) sodas (Coke, Pepsi, etc) and there are sugar sodas (Jones), but Pepsi having both sugar and syrup lets us make a more direct comparison on sweeteners rather than recipe. The question at hand, is there really any taste differences between <a href="http://www.pepsithrowbackhub.com/">Pepsi Throwback</a> (with natural sugar, a mixture of cane sugar and beet sugar according to Pepsi via <a href="http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/">bevreview</a>) and Pepsi (with HFCS). My small experiment points in the direction of yes, there is a difference: Throwback seems sweeter, the difference is notable in the aftertaste, and people psychologically prefer natural sugar.</p>
<p><strong>Background: Replacing Sugar with Syrup</strong><br />
The United States is one of the only countries to use HFCS as a sweetener in its sodas and food products. The rest of the world uses a variety of other natural sugars such as cane sugar or beet sugar. Pepsi and Coke both used sugar up until 1984, when they switched to corn syrup. It was an choice motivated by costs: Sugar became artificially expensive, Corn became artificially cheap. 1984 marked the reinstatement of sugar tariffs to protect US sugar producers from cheaper foreign sugar (see <a href="http://www.fff.org/freedom/0498d.asp">The Great Sugar Shaft</a>). At the same time, the US government subsidizes the production of corn (see <a href="http://www.cato.org/pubs/pas/pa-241.html">Archer Daniels Midland:<br />
A Case Study In Corporate Welfare</a>). The end result creates economic incentives to produce products with corn at the expense of the taxpayer (corn) and consumer (sugar).</p>
<p>Additionally, I&#8217;ll note that HFCS has a stigma in some circles as being less healthy than sugar (see <a href="http://en.wikipedia.org/wiki/High-fructose_corn_syrup#Health_effects">Wikipedia</a> for many links). This led to an advertising campaign by the Corn Refiners Association claiming corn syrup is &#8220;natural&#8221; because it&#8217;s made from corn (see <a href="http://www.youtube.com/watch?v=EEbRxTOyGf0">HFCS ads</a>).</p>
<p><strong>Methods</strong><br />
Participants were presented with 2 cups and informed one was Pepsi and one was Pepsi Throwback. The cups were labeled A and B and alternated between Pepsi and Throwback with each participant. Each cup contain roughly 2.5 fl oz, and participants were free to drink from either cup at any time. No refills were allowed. </p>
<p>All beverages were canned, to ensure similar effects of packaging. Participants drank from either 2 glass cups or 2 paper cups. Except for 2 participants who had both at room temperature (by request), all beverages were served cooled, having sat side-by-side in the refrigerator.</p>
<p>Before beginning their taste tests, the participants were informed of the four main questions they would be asked:</p>
<p><em>Which do you prefer?    (A)    2  1  0  1  2    (B)*</em><br />
<em> * 2: strong preference, 1: mild preference, 0: no preference</em><br />
<em>Which is sweeter?    A  /  B</em><br />
<em>Which do you think is Pepsi, and which is Throwback?</em><br />
<em>Are there any other differences you notice in the tastes?</em></p>
<p><strong>Results: Tasting the Difference</strong><br />
I gathered participants from nearby, mostly friends and neighbors in the office. 14 individuals participated (8 male / 6 female). Anecdotally, few of the participants regularly drank Pepsi, or soda, and this sample is too small to draw firm conclusions. So, take the results with a grain of <strike>salt</strike>sugar.</p>
<p>There was essentially <strong>no difference in preference</strong> between the two. 7 preferred Throwback, 6 preferred Pepsi, and one chose neither. No participant indicated a strong preference (choosing only 1 or 0). Many participants noted they were about the same.</p>
<p>Participants indicated <strong>Throwback is sweeter</strong> 66% of the time. 2 participants withheld judgement, one remarking during the test &#8220;[Throwback] is almost sweeter, but [Pepsi] has a sweeter aftertaste.&#8221; An interesting sidenote:  12 fl oz of Throwback contain 40 g of sugars, whereas Pepsi contains 42 g sugars. Throwback is seen as sweeter, but with less total sugars.</p>
<p>Participants could </strong>not identify Pepsi or Throwback</strong>. 5 guessed correctly, 6 guessed incorrectly, 3 declined to guess. This is certainly no better than chance: however, 7 (64%) of those <strong> participants thought they preferred Throwback</strong>.  Once again, this is a small sample size, but throughout the experiment there did seem to be a sense that natural sugar would taste better.</p>
<p>The comments below represent all comments made while the beverage identities unknown. Interestingly, there were more comments made about throwback. I do not claim to know why.</p>
<p>(tb):I taste more in this<br />
(tb):sweeter (p):more bite<br />
(tb):sweeter, carmelly<br />
(tb):almost sweeter (p):sweeter aftertaste<br />
(tb):more intense, more exciing, more strong taste<br />
(tb):more carbonation (p):sweeter<br />
(tb):more bubbly<br />
(tb):stickier<br />
(tb):smells acidic/corbonicy, it&#8217;s possiblly sweeter (just don’t know)<br />
(tb):different after tastes<br />
(tb):Not really too much difference<br />
(p):fizzier</p>
<p><strong>Limitations</strong><br />
This was a pseudo-scientific study. I attempted to be as rigorous as I could while still working on&#8230; well, my work. <strong>None of the numbers presented are statistically significant</strong> I would need about 20 more people to show that Throwback is sweeter with 95% confidence were the trend to continue. I don&#8217;t have that much Throwback (can&#8217;t buy it here in Champaign) or time. If anyone wants to conduct their own studies according to the methods laid out above, I might be able to add them in for more conclusive evidence. For now, the most these results can provide is a stronger hypothesis.</p>
<p><strong>Conclusion</strong><br />
Though somewhat sweeter, there is no reason to presume that Throwback tastes better than Pepsi. The strongest result indicates people preferred to think they liked &#8220;natural&#8221; sugar more than HFCS, though that was not the case.</p>
<p><strong>Addendum</strong><br />
The Chicago Tribune just ran an interesting article called <a href="http://www.chicagotribune.com/health/chi-high-fructose-corn-syrup-25-jun25,0,7627724.story">Natural sugar versus high-fructose corn syrup</a>; it&#8217;s worth a read.
</p>
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		<title>Blogs are Echo Chambers: Blogs are Echo Chambers</title>
		<link>http://social.cs.uiuc.edu/people/bergstrom/?p=29</link>
		<comments>http://social.cs.uiuc.edu/people/bergstrom/?p=29#comments</comments>
		<pubDate>Tue, 03 Feb 2009 04:43:27 +0000</pubDate>
		<dc:creator>abergst2</dc:creator>
		
	<category>Research</category>
	<category>Publications</category>
		<guid isPermaLink="false">http://social.cs.uiuc.edu/people/bergstrom/?p=29</guid>
		<description><![CDATA[A witty little title Eric and I came up with to describe how comments in blogs tend to agree with the original poster.  Between the two of us we labeled hundreds of blog posts to test that idea, and published a paper at HICSS demonstrating most comments do in fact agree with the original [...]]]></description>
			<content:encoded><![CDATA[<p>A witty little title Eric and I came up with to describe how comments in blogs tend to agree with the original poster.  Between the two of us we labeled hundreds of blog posts to test that idea, and published a paper at HICSS demonstrating most comments do in fact agree with the original post.</p>
<p>Eric even built a model to detect the characteristics of an echo. In anycase, if this entry gets any comments, I&#8217;ll delete any negative ones. :)</p>
<div class="indent">
<div style="float:left">
<a href="http://social.cs.uiuc.edu/people/gilbert/pub/hicss09-echo-gilbert.pdf"><img alt="paper" src="./img/pdf.jpg" /></a></div>
<p><a href="http://social.cs.uiuc.edu/people/gilbert/pub/hicss09-echo-gilbert.pdf">Blogs are Echo Chambers: Blogs are Echo Chambers. HICSS 2009.</a></p>
</div>
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