Blogs Are Echo Chambers
Thursday, June 19th, 2008
I recently finished a paper about blogs as echo chambers. Our project was heavily influenced by various books by Cass Sunstein, a law professor at the University of Chicago: InfoTopia, Republic.com and Why Societies Need Dissent. We were siting around in social seminar, and Karrie said, “it seems like most blogs are just echo chambers—everyone always agrees.” I said, “let’s see if we can prove it.” We hand-coded over 1,000 blog comments and wrote a paper on the project. It’s currently in submission, so I won’t post it; I’ll just include the abstract for now.
Abstract
In the last decade, blogs have exploded in number, popularity and scope. However, many commentators and researchers speculate that blogs isolate readers in echo chambers, cutting them off from dissenting opinions. Our empirical paper tests this hypothesis. Using a hand-coded sample of over 1,000 comments from 33 of the world’s top blogs, we find that agreement outnumbers disagreement in blog comments by more than 3 to 1. However, this ratio depends heavily on a blog’s genre, varying between 2 to 1 and 9 to 1. Using these hand-coded blog comments as input, we also show that natural language processing techniques can identify the linguistic markers of agreement. We conclude by applying our empirical and algorithmic findings to practical implications for blogs, and discuss the many questions raised by our work.


